Meanwhile, the six game keys that were shared with six social media KOLs resulted in positive feedback. There were 260 participants overall and 10 winners were announced. EASTWEST PR took further steps to give ten game keys to Chuapp’s Weibo campaign, which was held between November 01 and November 05, 2017. AcFun garnered 184 views, Youku Toudu attracted 2856 views, and 17173 gained 90 views. Bilibili gained 5589 views, 60 favorites, and 24 comments. The public relations agency translated one trailer of Oriental Empire and uploaded it on four mainstream media platforms. Additionally, 17173 and two more social media KOLs published positive reviews for Iceberg’s Oriental Empire. Moreover, Chuapp wrote a game review article that resulted in positive feedback from users. Some of the media outlets that published this press release were Baidu Tieba (Steam), DuoWan, Game Bus, Gamer Port, Gamer Sky, Games Info, Ifeng Gaming, etc. Further, six game keys were shared with six key social media and journalists.ĮASTWEST PR successfully garnered coverage of Iceberg’s Oriental Empire in 23 media publications by translating and conducting a press release on the day of the launch. The agency translated a trailer and uploaded it on four major video platforms including: Bilibili, AcFun, Youku, and 17173. The content was translated to local Chinese and distributed to relevant media houses. On September 14, 2017, the EASTWEST PR held a press release to announce the launch of Oriental Empires in China. The agency liaised with social media KOLs and journalists to ensure they could try out and experience the game first. A trailer of the game was also translated and promoted. The team at EASTWEST PR planned and carried out various steps to ensure media attention by disseminating a press release that was translated as well. The PR agency’s main strategy was to garner attention of media and social media KOLs (Key Opinion Leaders). EASTWEST PR planned Iceberg’s publicity strategy to suit the gaming market, since the company was launching the game – Oriental Empires. Iceberg Interactive – A company into video game publishing based in Haarlem, Netherlands known for publishing games of independent developers wanted EASTWEST PR to carry out a publicity and social media campaign for the launch of their latest game – Oriental Empires.
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